This Mexican coffee is "Altura Pluma", meaning high grown, and it indicates the finest coffee of Mexico. Coetepec, a coffee district in Veracruz, provides what are considered particularly outstanding coffee beans. You'll find Mexican Altura to have a medium body, a fine acidity, and a satisfying flavor that is mild and sweet with a wonderful bouquet. This is truly one of the most under appreciated coffees around and a tremendous value for the price. Enjoy!